← W&S ServicesEntry No. 05

Leads

Leads.

Book 15 minutesNo contract until it's working.
01

Industry estimate

45% of small business owners say new clients are their biggest challenge.

You grow on referrals until you don't. When referrals slow down, there's no pipeline to catch you. Consistent outreach needs to keep going on the weeks you're slammed. It needs to not sound like a robot wrote it.

Figures above are industry estimates, not W&S client results.

02

What we install

Two weeks. Then yours forever.

  • 01Cold outreach that doesn't sound cold.
  • 02Forms that pre-qualify before you waste a call.
  • 03Website visit triggers a follow-up text.
  • 04Monthly report: where they came from, what worked.
02b

Live demo · the pipeline loop

What it looks like in practice.

Every service runs as a loop — a trigger, an AI step, a short human approval, an outbound action. The trigger and the action are different for leads. The shape is the same.

LIVE · PIPELINE100 contacted / wk · 11 booked
Pipeline · week of Jun 0211.0% close100 contactedcold + warm leads from list27 qualifiedAI scored by intent + fit11 booked→ ON YOUR CALENDARREPLY RATE42%COST / BOOKING$27PIPELINE$36,500
the pipeline loop · running live
03

The terms

One paragraph of contract.

Engagement
Monthly retainer — recurring
Rate
$300 – $1,500 / month, depending on scope
Setup
Approximately two weeks, in person
Commitment
None until you've seen it work
Cancellation
Cancel any time, no penalty
06

Let's talk

15 minutes. Your inbox on screen. We'll point at the first thing we'd kill. No slides.

Or email Charlie at [email protected]

2 weeks

First meeting to live

$300 – $1.5K

Per month. Cancel anytime.

0

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